excessive advertising

i was browsing the interwebs and i came across this page; i don't think i've seen such excessive advertising/lack of focus on usability in a while. You can just see the header above the fold, however when you go further down the page they have four large modal blocks within the content, keyword ads within the text highlighted, 3 more ads in the left hand column, and (a first for me) when you move your cursor it shows the logo of an advertiser.

its so crazy that its almost entertaining